Your Email List Is an Asset, Not Just a Number
It's easy to get caught up in the numbers. How many subscribers do I have? How many people opened my email? How many clicked? Those numbers can be useful, but there's something more important to remember. Your email list is made up of people. And over time, those relationships can become one of the most valuable assets you build. A Bigger List Isn't Always a Better List It's tempting to think that 1,000 subscribers must be better than 100. Not necessarily. If those 1,000 people aren't interested in what you're saying, they may not be worth much to your business. On the other hand, 100 people who look forward to your emails, read your articles, and trust your recommendations can be extremely valuable. Quality matters. You Don't Own the Social Platform Social media can be a great way to find people and share your content. But you don't control the platform. Rules can change. Algorithms can change. Accounts can disappear. What you do have more control over...